Steve Bromley - User Research

Usability and User Research for Websites, Software and Games

Dark Pattern – RedSave & Chairman Mao

Harry Brignull has introduced the idea of Dark Patterns – website’s using UX principles to promote business goals over the end-user’s experience. When shopping online for a replacement watch, I stumbled upon a particularly nasty one. I thought I’d share: Let’s start with some back-story. While in Hong Kong recently, I found the most amazing…

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Desperation & Disappointment: Social interaction in We Dare

As part of my Masters project I’ve been studying the patterns found in social interaction while gaming, and how people play games together (much more on this soon). Last week saw the release of Ubisoft’s “We Dare” across Europe. Here in the UK, our delicate sensibilities have been spared from this game, apparently due to…

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How to make an addictive social game

Unlike some ‘triple A’ game developers, web-based social game designers quickly recognised how important usability and user experience are to their success. With customers being able to easily access their content for free, without making a commitment to paying for their gaming experience up-front, it’s extremely important to attract and retain players in the first…

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Making players into designers – Little Big Planet 2

Sony’s make.believe campaign, this Sponsored Post documents how a player achieved his dream job of becoming a game designer through creating Little Big Planet levels, and considers the benefits of this approach. Sony’s recent game, Partage propulse par ebuzzing

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Natural Language Programming – Can players become designers?

It has been identified that an issue preventing user’s from fully understanding, and taking design decisions in the development of technology projects is the lack of ability of typical users to create code themselves, and articulate their ideas fully. To truly engage a user as a design partner, it therefore seems useful to make programming…

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