I recently wrote a guest post for the Leading Research Community. The Leading Research team aims to explore and answer research leadership questions such as:
- ‘What makes a good (research) leader?’
- ‘ How should researchers advance their careers?’
- ‘How to get C-suite buy-in on research approach?’
In my guest post, I explain why and how to advance a new research team beyond just running usability testing. We go in more depth on how to:
- Calculate ROI and prove the financial value of running user research studies
- Make it clear user research isn’t just another opinion
- Find and develop research advocates across a company
The full article can be read the the leading research medium channel, here.
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